%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23fff;%20}%20%3c/style%3e%3c/defs%3e%3cpath%20class='st0'%20d='M232.8,73.2c-5.1,0-10-8.4-14.1-19,4.6-6.7,9.9-11.4,14.1-11.4s4,1.8,4,3.2c-.3-.1-1.5-.2-1.9-.2-4.6,0-9,4.9-9,9.7s1.5,5.8,5.5,5.8,9.5-4.9,9.5-10.3-2.9-9.4-7.5-9.4-10.5,4.8-15.1,11.2c-2.2-5.9-4.1-12.5-5.4-18.8,15-5.8,19.5-12.4,19.5-19.4s-4.2-9.6-11.9-9.6c-12.7,0-26,8.5-26,21.8s.4,6.9,1.2,11.8c-12.1,4.1-19.2,11.1-21.6,18.6-6,8.4-15.7,17.3-21.2,17.3s-5.1-2.3-5.1-7.2.7-8,2.8-13.6c16.6-2,26.2-10.2,26.2-19.2s-3.6-8.4-11.7-8.4c-16.4,0-33.7,15.8-33.7,35.8s0,.3,0,.4c-6,8.3-10.7,12.3-12.2,12.3s-.9-.3-.9-1c0-1.1,1-3.6,1.8-5.7l15.7-40.7h-17.2l-9.6,25.3-3.5,5.9c-6.2,10.3-9,14.2-10.7,14.2s-.7-.4-.7-1c0-1.9.7-3.9,1.6-6.4l14.3-38.1h-24.8l-.4,1.1h1.2c4.1,0,4.9,4.1,2.6,10l-5.5,14.2h0s-1.5,2.5-1.5,2.5c-5.6,9.2-13.6,19.6-16.3,19.6s-.9-.7-.9-1.3c0-1.1.7-3.3,1.4-5.4L92,0h-27.6l-.4,1.1h1.2c6.5,0,8.1,3.3,5.1,11.1l-17.1,44.1c-6.1,9.2-12.4,13.6-18.9,17.6,9-6.8,16.5-22.4,16.5-33.7s-4-14.2-10.7-14.2-10.3,2.6-14.1,8.8L39.5,0H10.4l-.4,1.1h1.2c7.9,0,9.6,3.3,6.5,11.1L2.6,51.4c-.8,2-2.6,7.8-2.6,10.9,0,8.7,5.6,16.4,15.8,16.4,16.5,0,27.3-7.3,35.9-18.8-1.2,3.2-2,6.6-2,10.4s3.1,8.5,8.1,8.5,13.4-5.5,23.7-21.5l-.4,1c-.7,1.7-2.6,7.2-2.6,12.3s3.3,8.2,7.7,8.2c7.4,0,12.3-6.5,20.9-21.1-2,5-3.1,9.5-3.1,12.4,0,4.8,3.4,8.7,8.4,8.7s11.9-5,19.1-14.9c.6,8.5,5.7,14.6,14.1,14.6s20.6-9,27.8-18.5c-.2,1.1-.3,2.1-.3,3.2,0,10,5.4,16.2,16,16.2s14-3.7,17.9-8.8c4,5.7,8.9,9.7,15.1,9.7,8.8,0,15.8-4.4,22.1-13.4l-.8-.7c-4.1,5.3-7,7.1-10.7,7.1h0ZM162.2,28.3c.7-.7,1.3-.9,1.9-.9.9,0,1.3.4,1.3,1.9,0,6.2-6.4,21.8-14.4,23.3,4.3-12.2,9.5-22.5,11.2-24.3h0ZM13.2,77.1c-.8,0-1.5-.7-1.5-2.1,0-3.9,3.4-11.9,4.4-14.4l5.9-15.5c4.8-12.9,9.5-15.1,10.9-15.1s1.5.7,1.5,3.2c0,13.2-14,43.9-21.2,43.9h0ZM198.7,73.2c-5.3,0-7.8-4.2-7.8-12.8s1.8-16.8,5.2-20.1c1.8,9.5,5.1,20.9,10.3,29-2.1,2.2-5,3.9-7.7,3.9h0ZM210.3,15.4c0-6.9,1.4-8.6,3.8-8.6s3.6,3,3.6,10.8-1.2,10.8-5.4,14.4c-1.3-6.5-2.1-12.5-2.1-16.6h0Z'/%3e%3cpath%20class='st0'%20d='M319.1,26.1c-17.4,0-33.8,15.1-34.5,34.4-5.3,6.8-12.4,14-16.8,14s-5.1-2.3-5.1-7.2c0-9.4,9.7-39.9,19.8-39.9s4.2,1.2,4.2,4v.2c-1.2-.4-2.4-.6-3.5-.6-5.1,0-8.1,4.3-8.1,8s1.8,5.2,5.5,5.2,8.5-5.3,8.5-10.1-2.4-8-8.1-8c-17.3,0-34.5,15.8-34.5,35.8s5.2,16.5,14.2,16.5,17.6-7.8,24-16c.3,8.9,6.9,16.1,15.7,16.1,17.8,0,34.5-15.8,34.5-35.8s-6.7-16.6-15.7-16.6h0ZM302.7,76c-.9.9-1.5,1.2-2.6,1.2s-1.8-.9-1.8-2.9c0-9,12.1-39.6,18.4-45.9.9-.9,1.5-1.2,2.6-1.2s1.8.9,1.8,2.9c0,9-12.1,39.6-18.4,45.9Z'/%3e%3cpath%20class='st0'%20d='M342.1,60.5c-6,0-10.5,4.7-10.5,10.4s2.8,6.8,7,6.8,10.5-4.7,10.5-10.5-2.8-6.8-7-6.8Z'/%3e%3c/svg%3e)
A creative practice for considered brands in the built environment.
Led by Allison Smith, Blue & Co. Design partners with custom homebuilders, architects, interior designers, and development firms to shape brand systems and marketing that match the quality of the work they put into the world.
The studio favors slow craft over volume — a small number of clients, each given the attention their work deserves. The result is identity, collateral, and campaigns that read as confidently as the spaces and places they represent.
“We design for the way the work is meant to feel — quiet, intentional, and unmistakably itself.”
Allison Smith · Founder
A focused set of services, each in service of the same goal — clarity.
Brand Identity
Logos, marks, and the typographic and color systems that surround them.
Creative Direction
An overarching point of view that keeps every touchpoint consistent.
Marketing Collateral
Brochures, look books, and print pieces that carry the brand into the world.
Campaigns
Launches and seasonal moments, art directed end-to-end.
Print & Environmental
Signage, packaging, and tactile pieces designed for the space they live in.
A few pieces from a longer conversation with the work.
Full archive available.
allisonbsmith.com ↗A measured way to begin and a clear way to finish.
- 01
Discover
We learn the project, the place, and the people. Conversations, references, site visits when it helps.
- 02
Define
A short, opinionated brief — positioning, voice, and the visual territory we'll build into.
- 03
Design
Identity systems, art direction, and the pieces that bring the brand into the world.
- 04
Deliver
Files, guidelines, and the care it takes to keep the work consistent over time.